To use Roll-Up Reporting, you need to activate Google signals for the Roll-Up Property and at least one Source Property. Using Roll-Up Reporting with Google signals activated Offer highly relevant ads based on cross-device usage Optimize ad spend based on cross-device usage Report on and understand my cross-device marketing performance (e.g., channels, campaigns, etc.) Optimize user experience for the full customer journey across devices Understand the customer journey across devices by analyzing user-based reports (active users, funnels, pathing) Help focus my resources and efforts on the most valuable / promising set of users Report and understand different groups of users based on the different device combinations they use Report on cross-device user counts (including 1-Day, 7-Day, 30-Day actives)Īccurately report on the number of users instead of devices Data sharing with other Google productsĭata is not shared with other Google products as a result of activating Google signals: your Analytics-account data-sharing settings and product-linking settings determine whether your data is shared with other Google products. ![]() No data for individual users is ever exposed. The Cross Device reports include only aggregated data. However, if the Data Retention setting is set to anything shorter than 26 months, the Google signed-in data will respect this shorter time frame. For example, you can see how users browse products on your site from a phone, and later return to complete purchases from a tablet or laptop.īecause of the large volume of data generated by users who have left Ads Personalization turned on, Google is able to estimate from that data the cross-device behavior of your entire user base.īy default, Google signed-in data expires after 26 months. When users have Ads Personalization turned on, Google is able to develop a holistic view of how those users interact with an online property from multiple browsers and multiple devices. Data from users who have Ads Personalization turned on Learn more about the eligibility requirements. This behavior modeling does not require User-ID views.Īdditionally, you might be eligible for Store Visits in Analytics. The data is user based rather than session based. If you deactivate and then reactivate Google signals, you will have no demographic or interests information for the period during which Google signals was deactivated.Ĭonnect data about devices and activities from different sessions so you can get an understanding of user behavior at each step of the conversion process, from initial contact to long-term retention.īased on aggregated data from users who have left Ads Personalization turned on, Google Analytics models behavior for your whole user base across device types. NOTE: If you deactivate Google signals, Analytics stops collecting this additional information. ![]() Google Analytics collects additional information from the DoubleClick cookie (web activity) and from Device Advertising IDs Google Analytics collects additional information about users who have left Ads Personalization turned on. Google Analytics collects information per your measurement-code configuration, as well as Google advertising cookies that are present. Learn more about cross-device conversion exports Note: You need to activate Google signals in order to populate audiences that you export to YouTube.Īnalytics creates separate custom models for ecommerce transactions and goal completions on your site based on the cross-device conversion data from users who have signed in to their Google accounts and who have left Ads Personalization turned on. When you activate Google signals, these existing Google Analytics features are updated to also include aggregated data from Google users who have left Ads Personalization turned on: Existing Google Analytics featureĬreate remarketing audiences from your Google Analytics data, and share those audiences with your linked advertising accounts.Īudiences that you create in Google Analytics and publish to Google Ads and other Google Marketing Platform advertising products can serve ads in Cross Device-eligible remarketing campaigns to Google users who have left Ads Personalization turned on.
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